3 Brilliant Fintech Marketing Strategies Every Fintech Needs To Implement in Their Campaigns


Promoting a Fintech firm is not the same as marketing any business. The reason is since Fintechs have the reputation of the financial services industry to overcome: a few banks being greedy, others being un-intuitive, and several not being honest. Financial technology companies want to promote themselves differently; to overcome these underlying biases against the financial industry.


So these are some marketing strategies that can help both B2C and B2B Fintechs: 

  1. Be Outstanding At One Marketing Channel -This is the grade-A marketing strategy for one simple reason; not every marketing strategy is the best suited for your company. Yes, a great deal of marketing is content-driven these days. However, that does not mean your organization needs to bounce on each fintech media relations and marketing trends and host podcasts, webinars, video marketing, and be on Snapchat all simultaneously.

  2. Publish Educational Content - There is just one marketing tactic that the experts deem is an exception to the above: a company blog. Since publishing a company blog on a daily routine is one of the very inexpensive and effective ways to get more eyeballs on your website (and in-turn product) and accumulate valuable information about your consumers (if your customers use the internet, of course). The significant part is getting the strategy right from the start and ensure, that you are collecting the correct information.

    For both B2C and B2B Fintechs, publishing educational content is a successful marketing tactic. As we all know, the financial services industry is infamous for its colossal amount of jargon, complex fee structures, and no transparency. Fintechs need to overcome this extra shipload to attract more customers, and probably the best strategy for this is through educational, jargon-free content. It is a great technique to add value to your customer by the leading torchbearer of fintech marketing. 

  3. Host events (on the internet or face to face) -The best thing about hosting events online or face to face is that you do not have to be a large celebrity company to do it. With a simple podcast created by a good fintech marketing agency in San Fransisco, you can manage and host several face-to-face and online events. Notwithstanding a successful multi-day conference with your audience. Anybody can host events and get benefits very much to go both ways! 

 

For both B2B and B2C Fintechs, hosting fireside chats and networking events in your firm’s office is a handy strategy to improve your Fintech branding and position yourself as a thought leader, if that is one of your objectives. It is furthermore an effective tactic to involve your team, promote groundbreaking ideas and create a network.


Sum Up

These are the three most effective marketing strategies. However, as referenced before, a Fintech does not have to do anything each and everyone to be successful. Pick one marketing channel and use it to collect information and engage with your customers. When you feel sure you comprehend their preferences, needs, and habits, then proceed to other channels.

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