3 Brilliant Fintech Marketing Strategies Every Fintech Needs To Implement in Their Campaigns
Promoting a Fintech firm is not the same as marketing any business. The reason is since Fintechs have the reputation of the financial services industry to overcome: a few banks being greedy, others being un-intuitive, and several not being honest. Financial technology companies want to promote themselves differently; to overcome these underlying biases against the financial industry. So these are some marketing strategies that can help both B2C and B2B Fintechs: Be Outstanding At One Marketing Channel - This is the grade-A marketing strategy for one simple reason; not every marketing strategy is the best suited for your company. Yes, a great deal of marketing is content-driven these days. However, that does not mean your organization needs to bounce on each fintech media relations and marketing trends and host podcasts, webinars, video marketing, and be on Snapchat all simultaneously. Publish Educational Content - There is just one marketing tactic that the experts deem is an exce